Bird Creatives Activates Tourism Calgary’s Give Back Bash Sponsorship in Detroit, Michigan

July 17, 2024 | Events, International

Bird Creatives had the incredibly exciting opportunity to show off Calgary internationally! Supporting presenting sponsor Tourism Calgary, on June 24, we delivered signature programming for the “Give Back Bash” hosted by the Professional Convention Management Association (PCMA) Foundation. Located at the iconic Waterview Loft in Detroit, Michigan, our aim for this event was not just to “surprise and delight” people, but to also find creative ways to highlight the billion reasons why the attending delegates should choose Calgary for their next conferences!

Delivering a Slice of Calgary in Detroit

PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Working closely with Tourism Calgary we had the opportunity to deliver Calgary-centric activations for the Give Back Bash, showcasing Calgary to over 400 delegates. Here’s a snapshot of the event.

Live Champagne Wall

Guests rang a bell to activate white-gloved hands emerging from the wall to deliver the custom cocktail, Blue Sky Spritzer, which included bite-size cotton candy glitter bombs representing the beautiful blue skies of Calgary.

Calgary Confections Candy Cart

Guests curated their own special candy selections from our exclusive cart including signature mini-donuts, and unique blue and yellow treats.

Giant Jenga

Cornhole

A Signature Calgary Drink

The night was also filled with captivating performances including the Howl2Go band, featuring live musicians playing dueling pianos that had people dancing the night away! Guests played giant Jenga and Corn Hole for a chance to win a custom prize pack of signature Calgary gifts, and they enjoyed a thrilling display of fireworks let off from barges in the middle of the river as part of the 66th edition of the Ford Fireworks!

Throughout our activations, we highlighted some of the billion reasons why delegates should choose Calgary, the Blue Sky City, as their next conference or events destination including these features:

  • Over 1 million square feet of space for your next event

  • Western Canada’s largest convention destination

  • 333 sunny days a year

  • An hour away from the majestic Banff National Park

  • Be in the heart of downtown in 20 minutes from Calgary International Airport

  • Experience adventure everywhere

  • Ride through North America’s largest bikeway network

We’d like to thank the host city of Detroit (Visit Detroit) and the presenting sponsor Tourism Calgary for including us in this wonderful event!