Meet The Team

KALEY (BIRD) BEISIEGEL (She/Her)

Principal Consultant

  • Anyone who knows Kaley knows she likes to get the job done. Never one to assume the old way of doing things is the best way of doing things, Kaley continually challenges herself and her team to approach every project with fresh eyes. Kaley specializes in looking for new and creative ways to maximize resources, efficiency and impact, no matter the project.

    A proud generalist, you can find her navigating the complexities of any project, bringing the right people together to get the job done to the highest standard. Recently, Kaley has been nominated for numerous awards recognizing her community work and leadership including the 2023 Calgary Awards (Community Achievement: Community Advocate) and the RBC Canadian Women Entrepreneur Awards 2023.

    Her greatest joy is spending time with her husband, her son Wilfred, and her dog Piper. 

SHARON LEE (She/Her)

Co-Principal Consultant

  • With 20 years of progressive experience in corporate communications, marketing and public relations, Sharon is passionate about helping clients tell their stories that would resonate with their audiences. Having worked in both private and not-for-profit sectors, Sharon is experienced in developing communications strategies, key messages and public relations programs. 

    When she is not working, you can find her traveling or taking long camping trips in the summer with her husband and dog.

JESSICA MARSH (She/Her)

Director of Strategic Events and Engagement, North

  • Jessica is an Edmonton-based seasoned event producer and cultural strategist with over 15 years’ of experience in Western Canada’s arts, culture, and hospitality sectors. A graduate of MacEwan University’s music, and arts and cultural Management programs, Jessica has built a reputation for creating intentional, community-driven events that prioritize collaboration, creativity, and inclusivity. Her strategic approach bridges artistic vision with operational excellence—from curating public programming and music showcases to leading partner engagement for major festivals and civic initiatives.


    Outside of work, you’ll find her cooking for friends and walking her dog in the river valley. She finds balance in her weekly bowling league, her golf nights, and the occasional floor hockey game—where she’s just as committed to team spirit as she is to a solid game.

ROSE BROW (She/Her)

Director of Strategic Events and Engagement, South

  • Rose is an established event producer and project manager with over 25 years of expertise in live performing arts and special events. Based in Calgary, and a graduate of Mount Royal and the Haskayne School of Business, Rose has a background spanning stage management, production, front-of-house services, marketing, and executive leadership roles. Her diverse skill set and engaging personality allows her to lead end-to-end event development for small to festival-scale projects and build positive relationships with artists, sponsors, donors, patrons, and government and community partners.

    In her spare time Rose focuses on travel, animal welfare and content creation.

LAURA HUCULAK (She/Her)

Director, Marketing and Communications

  • After returning to Calgary to begin her career in Marketing and Communications, Laura developed an affinity for design and the creative content behind effective branding. She has a degree in marketing from Delaware State University and a certificate in graphic design from SAIT. Laura has an appreciation for all art and is an avid follower of up-and-coming trends in the design world; combining this with her experience working in a corporate environment, Laura has developed a keen eye for blending beauty with clear strategic vision.

    When not at work, Laura enjoys spending time with her two young daughters, coaching volleyball and rediscovering all there is to do in and around her hometown Calgary.

MARC TRAN (He/Him)

Marketing and Strategic Initiatives Coordinator

  • Marc is a marketer with a passion for the community and the local arts scene. Through previous work with non-profit organizations, local businesses, and artists, his experience combines community research, public engagement, market research and photography. He has used his education in marketing and management at Mount Royal University and work experience to seek new ways to invigorate Alberta’s art scene. Marc loves connecting with new people from a variety of industries and endeavours to think of unique ways different communities can collaborate.

    Outside of work, Marc is a photographer, rock climber, and adventurer.

ELYSE BORLÉ (She/Her)

Community Engagement Manager

  • Like any good steak, Elyse is Alberta born and bred. Unlike steak, though, she is a skilled administrator and avid community builder. With a rare sense of humour, she manages to make even the mundane enjoyable for herself and her colleagues. Elyse brings a keen eye for detail, a passion for meaningful communication, and a love for people to every project. With a Bachelor’s Degree in psychology and a Master’s Degree in social work, she is especially passionate about fostering connection and promoting dialogue.

    Elyse loves spending time with her nine nieces and nephews and hopes they will keep her young for a few decades yet. In return, she spends her energy trying to build a friendlier world for them.

SYDNEY DUHAIME (She/Her)

Marketing and Communications Specialist

  • Sydney is a communications and marketing enthusiast with over a decade of experience in storytelling and events. As an enthusiastic learner, Sydney has a BA in Communications and a business minor in Management and Society from the University of Calgary, as well as a certificate in public relations from Mount Royal University and a certificate in graphic design from SAIT. From communications and events to graphic design and social media, her skills are diverse.

    Known for her outgoing nature and creative eye, Sydney excels in branding and promoting companies. She is passionate about community events and public markets, and her love for vintage and upcycled goods reflects her creative approach to polished branding and re-purposing content.

    Outside of the office, Sydney enjoys disc golf, walking her dogs, and attending community markets as a vendor or guest.

SAMANTHA MENDOZA (She/Her)

Strategic Events Specialist

  • Sam is a Filipina artist with certifications in graphic design, business administration, event planning, and hospitality. With a diverse background in both the entrepreneurial and creative sectors, she fosters collaboration among like-minded individuals to help bring their vision to life. Deeply passionate about the arts and culture community, Sam shares her experience, strong work ethic, and artistic talent to inspire meaningful, authentic impact through creative expression and intentional collaboration. She excels at bringing people together, cultivating community connections and collaborative exploration to turn creative ideas into reality.

    In her spare time, Sam enjoys attending local art exhibits, live music performances, and markets, fully immersing herself in Calgary’s vibrant cultural scene. She is also the co-creator of Kith + Kin, a venture she shares with her partner. Together, they curate unique spaces to showcase local artists, manage creative talent, and foster meaningful connections that open up exciting opportunities for the arts community.

our consultants

We collaborate with consultants as needed, drawing on their specialized expertise to meet the unique demands of each project. We're fortunate to have a robust network of trusted specialists who consistently elevate our work and contribute to our success.

  • Amelie loves art of all kinds. Having made the sharp transition from an academic career in biology to full time musician and professional songwriter, she relishes every creative project that comes her way. The inaugural Poet Laureate of her home town of Banff Alberta, Amelie loves to write, and often performs her spoken word pieces alongside her music.

    Her goal as an artist and a human is to be an engine for the arts, in whatever capacity that takes form. Amelie loves taking a project from daydreams through to reality.

  • Trained as a developmental and experimental psychologist, Carley loves to wonder “why?” and “how?” After asking these questions professionally for two decades, Carley can say with certainty she loves collaborative work that leads to meaningful impact and change. She is adept at moving from micro details to the macro overview (one might say a Bird's eye view), ensuring projects align across multiple levels. Carley also loves to learn. She has a PhD in Psychology from the University of Alberta, a MSc in Cognitive Psychology from the University of Victoria, and a BA in Psychology and Philosophy from the University of Colorado. For Carley, her approach to work means being curious, creative, and playful.

    When not working, those same values allow Carley to enjoy spending time outside with her family, doing Wordle, going to garage sales, and adding to her collection of art supplies.

  • Cherie has had the great pleasure and privilege of working on a wide variety of projects that range from music festivals in the world of rock and roll to galas, large scale sporting events to opportunities for community connection and education in the arts. She loves the chance to build something creative from the ground up and see things from that initial concept and idea through to the celebration as it comes over the finish line.

    When she's not in the event world, you can find her in the studio working as a voice over artist or dreaming up her next big travel adventure.

  • Throughout her career, Cory has mastered the art of building meaningful connections with community stakeholders, turning challenges into creative opportunities in fast-paced environments, and putting her heart and soul into making a lasting impact at every turn.

    Armed with a BFA in Drama from the University of Calgary and a whopping thirty-five years of making people laugh as a professional stand-up comedian, Cory brings a unique blend of artistic flair and seasoned experience to the table. Her journey has been a rollercoaster of adventures – from founding and producing the YYComedy Festival to managing the operations of a 2400-seat concert/convention venue, directing a corporate entertainment agency, and strategically steering events, fund development, and community engagement for various nonprofits in Calgary.

    Cory doesn't just bring expertise in logistics and artist management; she brings passion, laughter, and a commitment to meeting your vision and mission while making your event shine.

  • Hubba is a dynamic economist and leader at the forefront of driving transformative change in the Canadian innovation landscape. Hubba brings extensive experience in fostering collaborations, advising, and investing in innovation ecosystems.

    With a background in economic development, including roles at Calgary Economic Development and Prairies Economic Development Canada, Hubba has demonstrated a proven ability to spur innovation and economic growth. She guided work on Calgary's 10-Year Economic Strategy, influenced provincial policy changes for Film and TV, advocated for municipal legislation allowing the testing of autonomous systems within Calgary limits, and supported the $660 million Multi-City Infrastructure Development for Calgary – Banff rail. Additionally, she co-led the award-winning New Economy LIVE Event Series alongside a dedicated team.

    Hubba plays a pivotal role in reshaping various industry landscapes in Prairies Canada, fostering collaborations among startups, SMEs, industry leaders, research institutions, and government organizations. She continues to advance various sectors' growth and global competitiveness, cementing her reputation as a trailblazer in Canadian innovation.

  • Ileana has spent most of her career in various administrative roles wearing multiple hats. She is dedicated to providing efficient and effective support to the team with a proven ability to manage schedules, communicate effectively, and maintain a professional work environment.

    In her spare time, Ileana enjoys spending time with her husband, two kids, and two dogs. A certified ‘beach bum’ you will find her vacationing somewhere on the beach with her family whenever possible. 

  • Katharine doesn’t mind wearing multiple hats. She is motivated to help organizations thrive, using strong analytical skills to improve underperforming areas while emphasizing client engagement. Taking a creative approach to projects has made her successful in marketing, management and administration.

    Katharine recently moved to Calgary with her husband and daughter, who enjoy taking day trips to the mountains, strolling around the Calgary Zoo and exploring their new neighbourhood.

  • Toyin is an experienced performing artist, curator and arts administrator with a demonstrated history of excellence in programming, community engagement and arts-based event planning and production. Her professional experience is firmly rooted in her ability to combine the arts with community spaces, which she strives to make very connective, inclusive and vibrant through collaborations and strategy. Toyin consults for cultural and arts organizations and is an advocate for equity and inclusion in the arts community.

    Her favourite thing about living in Calgary has to be the people. In another life she was definitely an artist or maybe a business strategist. The most inspiring part of Toyin’s job is connecting with diverse people and with diverse artistic expressions.